Electrical Sales Strategy

Even if your day is packed to the brim with jobs, that doesn’t mean you’re done growing. Let’s take a look at four electrical sales strategies that can help you take your business to the next level.

Each of these strategies will scale from one-truck operations to businesses commanding an entire fleet. Now, let’s unlock the potential for some stratospheric sales!

1. Automate Your Electrical Sales Cycle

Wherever your leads may come from, the process of converting them is roughly the same. Software automation can greatly enhance the process of nurturing a lead into a paying client.

Software can help your team effortlessly navigate a lead through the entire customer journey:

You’ll let fewer qualified leads slip through the cracks if you capture them all within a proper field service software package.

Once you’ve secured a new client, the best software can help you schedule and dispatch the right tech for the right job.

And with GPS tracking, you’ll have a top down view of where your field team is at any time. So, if an urgent job arises, you can see which team member is closest and capable of assisting.

Empower your team with cloud-based client profiles. This way, every last note added by the office staff will get updated in real-time to your field team’s mobile device or tablet.

Plus, your entire team, no matter where they are, will have the most up-to-date information on every client and call. Cloud-based software decreases confusion and completely eliminates the need to call back to the office for on-site clarification.

2. Polish Your On-Site Price Presentation

Sometimes, the best way to increase electrical sales is to help the client choose the services right for them.

A lot is written about sales philosophies and tactics (guilty as charged), but so frequently the key to increased sales is to get out of your own way!

Your clients know what they need, and they have an idea of what they want. Maybe all they need to jump on those additional sales is a clear presentation of options.

That’s why using price presentation, and giving good, better, best options, is such a powerful sales strategy.

And it might not even take a salesman to upsell each client. With the best electrical service software, your field team can have all the tools they need, right in the palm of their hand.

3. The Client-Driven Electrical Sales Strategy Hidden in Referrals and Leave Behinds

Even though clients aren’t on your payroll, they do work with you. Scheduling, communicating issues, interacting with the field team. Every touchpoint you have with your client can be considered a work interaction.

And while they’re the ones paying you, they could still be a useful addition to your electrical sales strategy. Surely, you hope client’s talk about your business to others. And you absolutely want potential clients to say those magical words ‘your reputation precedes you.’

We know you’ll do everything you can to make that mention of reputation mean only good things. While these aren’t hard-and-fast sales tactics, the following does impact overall sales performance:

Make Referral Programs Benefit Everyone

Customers talk. They share and offer up brands and businesses they feel treat them with respect, and offer prompt service for a reasonable price. You want to reward that impulse in your clients.

In fact, studies show word-of-mouth referrals convert best into actual sales.

A great client referral program benefits everyone and includes features like:

4. Boost Electrical Sales with Performance Pay

If you see a time-sensitive opportunity for a quick boost in sales, consider implementing a performance pay sprint with your sales team.

This short-term goals-driven sales tactic can assist incentivizing your team to hit additional goals.

Performance Pay, like spiffs, work like a short-term add-on to normal compensation packages. Think of it like a bonus based on deliverables.

This can lead to healthy competition, and improved team cohesion as everyone strives to hit their goals. Though, try not to get too heated with winners and losers. You want to bring your team together with a common goal.

In the end, additional sales means everybody is winning, because the team gets additional compensation while your business bears the fruit of their efforts!